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Keyword Research for Business Listings: How to Identify and Use High-Volume Keywords to Rank Higher on Google

In SEO & WEB
May 08, 2023
Keyword Research for Business Listings: How to Identify and Use High-Volume Keywords to Rank Higher on Google

Keyword Research for Business Listings: How to Identify and Use High-Volume Keywords to Rank Higher on Google

Keyword Research for Business Listings, without keyword research, search engine optimization cannot be expected to produce repeatable and long-lasting visibility. Keyword research is at the heart of the SEO strategy. Basically, SEO primarily focuses on identifying online opportunities and getting relevant traffic to the website through visibility in search engines. In this guide to keyword research for business listings, you’ll go through everything you need to know to find the best keywords for your business, what keyword research is, and why it’s essential. How to identify and use high-volume keywords to rank higher on Google.

Let’s talk about Keyword Research for Business Listings and how to use High-Volume Keywords to Rank Higher on Google.

What is keyword Research?

Keyword research is the process of finding words, queries, and phrases that users are searching for. Keyword research is the perfect way to find new, relevant keywords to enhance your paid and organic search marketing campaigns. Keyword research can be done using a variety of tools, which we’ll discuss in more detail below, but the main goal is to find the right search terms that, along with your business content and offerings, generate relevant searches. In addition to search traffic, additional keyword indicators, such as competition, might be useful when determining which keywords to target.

Why is keyword research important?

Keywords are the cornerstone of not only your online presence but the growth of your business. A search engine is a system for finding information that is relevant to a user’s search query by using the queries the user enters. Google’s main focus is to connect the user with the best answer to their query and the best website page so that the user is satisfied. Best keyword research is the foundation that helps a business connect with its potential customers and audience.

How to Identify and Use High-Volume Keywords to Rank High on Google?

Here is the complete way to identify and use high-volume keywords to rank high on Google.

Use keyword research to find a Broad list of keywords:

Before you can choose the right keyword, you need to generate an extensive list of keyword ideas using keyword research. You can use a free keyword research tool that can help you identify hundreds of related keywords. You can find a list of keywords by entering your main keyword into the Google search engine or using other tools. You will see a bunch of additional data on your search engine results.

Identify the business value of keywords:

The relevance of a keyword to your brand, products, and services determines its business value. While this may seem like a simple keyword to rank for, there’s no point in writing pieces that have nothing to do with your company. The higher the business value of a keyword, the more likely it is to attract an audience, increasing their chances of converting into customers. You should Identify your customer’s interested keywords to help identify whether the keyword has business potential.

Analyze keyword competition:

Keyword competition analysis is a process that involves evaluating the level of difficulty or competition for ranking on search engine results pages (SERPs) for a particular keyword or phrase. This analysis helps marketers and website owners to identify keywords with the highest potential for driving traffic to their websites.

To analyze keyword competition, you need to consider several factors, including:

  1. Search Volume: You should analyze the monthly search volume for the target keyword. Higher search volume indicates higher competition.
  2. Keyword Difficulty: You should also analyze the difficulty of ranking for a particular keyword, which is usually measured on a scale from 0 to 100. A higher score indicates more competition and difficulty.
  3. SERP Analysis: You should analyze the current top-ranking pages for the target keyword to determine the level of competition. If the top-ranking pages have high authority and a lot of backlinks, it will be more difficult to rank for that keyword.
  4. Content Analysis: You should analyze the content of the top-ranking pages and determine if your website can create better content that is more comprehensive and engaging.
  5. Backlink Analysis: You should also analyze the number and quality of backlinks pointing to the top-ranking pages for the target keyword. If the top-ranking pages have a lot of high-quality backlinks, it will be more challenging to rank for that keyword.

By analyzing these factors, you can determine the level of competition for a particular keyword and identify opportunities for ranking on SERPs. It’s essential to select keywords with a lower level of competition to maximize your chances of ranking and driving traffic to your website.

Find keyword search volume:

 To find the search volume for a keyword, you can use various keyword research tools available online. Here are some popular tools that you can use:

  1. Google Keyword Planner: Google Keyword Planner is a free tool that provides search volume data for keywords on Google. You need to sign up for a Google Ads account to use this tool. Once you have access, you can enter a keyword or phrase, and the tool will show you the average monthly search volume, competition, and other keyword suggestions.
  2. SEMrush: SEMrush is a popular keyword research tool that provides search volume data for keywords on Google, Bing, and other search engines. You can use the tool to find search volume data for specific countries, regions, or languages. You need to sign up for a paid plan to use this tool.
  3. Ahrefs: Ahrefs is another popular keyword research tool that provides search volume data for keywords on Google, Bing, and other search engines. You can use the tool to find search volume data for specific countries and languages. You need to sign up for a paid plan to use this tool.
  4. Keyword Tool: A keyword Tool is a free tool that provides search volume data for keywords on Google, YouTube, Bing, Amazon, and other platforms. You can use the tool to find long-tail keywords and related keywords. The tool also provides search volume data for specific countries and languages.

These tools can help you find the search volume for a keyword or phrase. It’s essential to select keywords with a high search volume and low competition to maximize your chances of ranking on search engine results pages.

Analyze traffic capacity:

Analyzing traffic capacity involves evaluating the potential amount of traffic that a website or web page can generate. The following factors are typically considered when analyzing traffic capacity:

  1. Search Volume: The monthly search volume for the target keywords is an essential factor to consider when analyzing traffic capacity. A higher search volume for a particular keyword or phrase indicates that there is a higher potential for traffic generation.
  2. Keyword Difficulty: The level of difficulty in ranking for the target keyword is also an essential factor to consider when analyzing traffic capacity. Keywords with low difficulty scores are generally easier to rank for and therefore have a higher potential for traffic generation.
  3. Current Rankings: The current search engine rankings for the target keywords can also provide insight into the potential traffic capacity of a website or web page. Higher rankings for keywords related to the website’s niche or topic can indicate that the site has a higher potential for generating traffic.
  4. Content Quality: The quality of the website’s content can also have a significant impact on its traffic capacity. High-quality content that is engaging, informative, and relevant to the website’s niche or topic can attract a significant amount of traffic.
  5. Backlink Profile: The backlink profile of a website or web page can also provide insights into its potential traffic capacity. Websites with a large number of high-quality backlinks from relevant and authoritative sources are generally more likely to generate significant amounts of traffic.

Analyzing traffic capacity requires a thorough understanding of the target audience, industry trends, and the competitive landscape. By considering these factors, marketers and website owners can develop effective strategies to maximize their website’s traffic potential.

How to use your chosen SEO keywords?

As search engines rank web pages for multiple keywords, selecting a head keyword is only the start of your content creation process. You should include multiple semantically relevant keywords in blog posts’ body and header tags to help search engines recognize search intent and keyword context. Choose secondary body keywords and variations related to the main keywords in your blog post.

Once you have chosen your SEO keywords, there are several ways to use them to improve your website’s visibility on search engine results pages. Here are some effective ways to use your chosen SEO keywords:

  1. On-Page Optimization: On-page optimization involves optimizing the content on your website’s pages for the chosen keywords. This includes incorporating the keywords in the page’s title, meta description, headers, and body content. However, it’s essential to use the keywords naturally and not overuse them, as this can lead to keyword stuffing and result in a penalty from search engines.
  2. Content Creation: Creating high-quality content that incorporates your chosen SEO keywords is an effective way to improve your website’s visibility. By producing content that is informative, engaging, and relevant to your target audience, you can attract more traffic to your website.
  3. Link Building: Building links to your website from authoritative and relevant sources is another effective way to use your chosen SEO keywords. By including the keywords in the anchor text of the links, you can signal to search engines that your website is relevant and authoritative for those keywords.
  4. Social Media: Sharing your content on social media platforms and including your chosen SEO keywords in your posts and profiles can help improve your website’s visibility. Social media signals can also indicate to search engines that your website is relevant and authoritative for the chosen keywords.
  5. Local SEO: If your business has a physical location, optimizing your website for local SEO by including location-based keywords can help improve your visibility in local search results.

It’s essential to use your chosen SEO keywords strategically and naturally in your website’s content and optimization efforts. By focusing on providing high-quality content that is relevant and informative to your target audience, you can improve your website’s visibility and attract more traffic from search engines.

/ Published posts: 1190

Shagufta Naz is a Multi-disciplinary Designer who is leading NewzFlex Product Design Team and also working on the Strategic planning & development for branded content across NewzFlex Digital Platforms through comprehensive research and data analysis. She is currently working as the Principal UI/UX Designer & Content-writer for NewzFlex and its projects, and also as an Editor for the sponsored section of NewzFlex.

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