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Best Women Clothing Brands in Pakistan: 2023 Edition

September 13, 2023
Best Women Clothing Brands in Pakistan: 2023 Edition

Best Women Clothing Brands in Pakistan: 2023 Edition


Pakistan has a thriving fashion industry, and most of the population is female, which means there is a huge customer base for Eastern clothing. Many women’s clothing brands in Pakistan have made their name in the country, and by using the features of the rich Pakistani cultural heritage, the clothes are unique and cannot be found anywhere else. Moreover, numerous celebration events are considered sacred in Pakistan, such as Eid and weddings. Considering these points, clothing brands bring out their best each year. Women have an advantage over men because they have various options from different brands, unlike men.

This article focuses on the major Pakistani brands manufacturing women’s clothes.

1- Al Karam

Al karam

Al karam

Al Karam has been in the Pakistani fashion industry for a long time, and it has only given quality work, which is why it is immensely popular with women of all ages. It offers exotic and stylish collections to women in order to satisfy their needs and preferences. One can find attire for every occasion and weather in Al Karam.

2- Gul Ahmed

Gul Ahmed

Gul Ahmed

As the slogan for the brand says, “ideas for life,” Gul Ahmed lives up to the expectations of these words and provides some of the best fashion ideas. It has been in service for decades, and it keeps getting better. It is a massive textile company with a huge following. All types of seasonal fabrics can be seen in the brand with the highest possible quality. The cuts, color combinations, and design are versatile and dynamic, too. The most famous collections of the brand have been lawn and cambric wear.

3- Nishat Linen

Nishat Linen

Nishat Linen

Nishat is a brand that is known for high-end campaigns and advertising because only the top models are seen in the ads for the brand. This shows why it is so popular and why every Pakistani woman knows how big the brand is. Nishat owns one of the biggest textile mills in the country. The full name of the brand is “Nishat Mills Limited.” It creates gorgeous clothes that always steal the hearts of many. The latest printing designs and bright colors are common in their clothes. Nishat offers exquisite collections to satisfy the seasonal needs of women.

4- Khaadi



Khaadi is known for the best variety of traditional clothing. It was founded in 1998 and manufactures premium clothes with a redefined sense of handloom craft. Although the brand was initiated as a small-scale business in Karachi, it has quickly gained popularity and fame due to its use of ancient crafts in making clothes. Today, it boasts numerous stores within the country.

5- J. by Junaid Jamshed

J. by Junaid Jamshed

J. by Junaid Jamshed

Junaid Jamshed was a prominent celebrity and a renowned singer in Pakistan. He is the name behind this brand. The reason for his fame was nature and character. This brand has become one of the favorites of many women. Its unique designs are the brand’s essence, along with fine cuts and colors. J. is one of those rare brands that offers clothes for the whole family.

6- Warda



Warda is a new brand that only came onto the market in 2006. But currently, Warda enjoys fame just like any other household brand. This brand is mostly known for affordable yet promising clothes. It is meant to be worn by all the classes. The fabrics used are dependable and resilient. Although the designs are comparatively simpler than those of the other brands, Warda still has a strong personality.

7- Sapphire



Sapphire is mostly targeted at young girls and the upper class who can wear chic, unique, unorthodox, and exotic designs. It is a high-street brand that incorporates pure fashion, tough fabric, and spectacular cuts. These designer clothes can be worn confidently to all events.

8- Sana Safinaz

This brand is truly about women’s empowerment because it is run by two women who are fashion geniuses. This dynamic duo has the talent to invent fashion trends and bring out the best. Both Sana and Safinaz decided to make a clothing label with team efforts and transform the Pakistani fashion scene. This is exactly what they have accomplished in a very short amount of time. Their designs are out-of-the-box and unprecedented. One look at their pret and lawn collections will speak volumes about the quality and expertise they possess. The two ladies are determined to bring out the sassy inner fashionista with each piece of clothing they offer.

9- Generation

Generation is another high-street fashion label that all modern and urban Pakistani women love. The goal of Generation is to keep reminding women to take care of themselves and always look pretty despite the hassles of their professional and personal lives. Their clothes are ethereal and trendy.

10- Limelight

Limelight is one such powerful brand that has undoubtedly changed the fashion scene in Pakistan. It was established in 2010, and since then, it has transformed women’s fashion. The market is filled with Limelight clothing, which includes trendy cutlines, sassy fabrics, and inspiring texture. Limelight has extended its collections and now offers one for men and one for kids. The accessories, shoes, jewelry, and bags of Limelight are phenomenal as well. The brand has definitely moved mountains in a short time.

11- Kayseria

If you are in dire search of a brand that boasts an intricate balance between modernism and tradition, it is, without a doubt, Kayseria. Kayseria is a success in the modern fashion world. This brand is all about harmonious colors, expensive fabrics, flared cuts, and dynamic colors. One can see the synchronization of timeless beauty in the joyful clothes of Kayseria.

12- Bareeze

This is a luxurious clothing label that was originally established in Lahore. It focuses on women of all ages and promises to give them personality and elegance through the clothes. Their pieces are comfortable, trendy, and fashionable. The brand is all you need for different attire for parties, casual gatherings, and weddings. Bareeze offers you only the best of the best and adds a special touch of color to make customers happy. The brand offers only clothes for women, but it has other names such as Chinyere, Kayseria, Minnie Minors, and Leisure Club. These lines offer clothes for both men and children.

13- Maria B.

Maria B. is a force to be reckoned with in the Pakistani fashion industry. It is a high-end, top-class, and leading clothing brand in the country. Through her sheer hard work, Maria B has earned a permanent spot in the hearts of customers along with a credible reputation all over the globe. Her fame and creativity have elevated the status of Eastern clothing, which has made women feel confident about wearing their ethnic clothes anywhere in the world. Each dress by the brand is a work of art. She wants women to stay fashionable at all times. Her most important collections are lawn clothing, the women’s winter collection, and unique prèt wear.

14- Thredz and Motifs

This impressive brand has the most different fashion ideas. The concepts that they instill in clothes are unique. Many fashion enthusiasts love to shop at this label all over the nation. Their traditional dresses are one of the most vibrant and youthful designs found in Pakistan. The bridal and party wear are exotic and exclusive as well. It is no wonder, then, that their outcome is always satisfactory.

15- Ego

This brand deserves a spot on the list. It is one of the top brands for women who are fashion-conscious and have a rich taste in clothes. It provides luxurious kurtas and clothing, which is why it has earned a permanent position in the Pakistani fashion industry. If you want to wear gorgeous designs and premium tops, Ego is the outlet for you.

16- Kapray

This is the most recent clothing brand on the list, but the rapid popularity it has gained is something very surprising. The fashion fraternity in the country is fond of Kapray due to its fresh pieces and stylish wear. The females always look forward to new designs from the brand, and they know that Kapray is the source to look trendy.

17- Asim Jofa

This brand is so good that people have copied numerous designs and worked from them a lot of times. This shows how wonderful and spectacular their skills are. The craftsmanship of the designer, Asim Jofa, is super talented. He is fully aware of what Pakistani women desire in this day and age. Completely original, unique, unprecedented, and smart are some words that can be used for his creations. He starts working once his ideas have been perfected. This is why women enjoy this brand so much.

18- Ethnic by Outfitters

Ethnic by Outfitters is not just a brand but a masterpiece that is super famous in the women’s population of Pakistan. The designs, motifs, patterns, colors, fabrics, and tones are extremely versatile. The brand has quickly become one of people’s favorites and the leading brand in Pakistan. Ethnic has many stores all around the country, and they have extended to men’s wear and children’s clothing, too.

19- Mausummery

This brand was founded in 1997 with the aim of producing superior, feminine, and enticing clothes for women in Pakistan. Mausummery’s designs are sublime and ethereal. Their clothes reflect the immaculate craftsmanship they possess. Their fashion ideas are highly conceptualized and delivered with perfection. The extraordinary seasonal lines, fabrics, patterns, color contrasts, and style are exceptional. The unprecedented recognition of Mausummery is well deserved. The customers praise the brand because it offers both comfort and style.

20- House of Ittehad

When it comes to creativity and originality, nothing can beat this brand. It is due to these factors that people are in awe of their clothes. They have a lot of fabricated choices, such as Ittehad Swiss Volie, Ittehad premium lawn, and Ittehad chiffon product lines, which fulfill all the needs.


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Shagufta Naz is a Multi-disciplinary Designer who is leading NewzFlex Product Design Team and also working on the Strategic planning & development for branded content across NewzFlex Digital Platforms through comprehensive research and data analysis. She is currently working as the Principal UI/UX Designer & Content-writer for NewzFlex and its projects, and also as an Editor for the sponsored section of NewzFlex.